In a survey of 60 hospital systems, medical centers, and delivery networks, most reported having concerns about their OT security – but noted that their organizations invest very little to remediate the threat.

Does your cycle have you feeling up and down? Menstrual cycle- and menopause-related health concerns are common, and often uncomfortable. If you experience symptoms of pre-menstrual syndrome (PMS), such as bloating, cramping, fatigue or mood swings or irregular bleeding or hot flashes due to perimenopause or menopause, you know how easily they can ruin your day. But the good news is, most of these symptoms are manageable with lifestyle changes or over-the-counter remedies. Regular exercise can

Everybody has a bad hair day now and then, and it’s usually nothing to worry about. But if you’ve noticed lately that your hair doesn’t seem as healthy as usual, it might be a good idea to look at the reasons why. Changes to your hair — particularly hair loss — can have many causes, including age, genetics hormonal changes, illness and injury. Even day-to-day stress caused by work or traffic, for example, can take a toll on your body’s resources and impact hair quality. Stress can cause chemic

Chances are that at some point in your life, you may have had chickenpox. Did you know that if you’ve had chickenpox, you may be at risk for shingles? Here’s what you should know about shingles and how to protect yourself and your loved ones. Shingles is an infection caused by the same virus as chickenpox, the varicella-zoster virus. Even after a full recovery from chickenpox, the virus stays in your body and can be triggered during periods of stress. When the virus is retriggered, it causes s

Winter offers a lot to look forward to — the changing weather and extra time with friends and family. But the holiday season is also cold, flu and omicron season, and means more time spent indoors, which can make it easier to get sick. Protect yourself and your loved ones from illness this winter with these six tips for a healthier immune system. Any kind of stress can weaken your immune system. Keeping yours healthy depends on managing your time, mindset and physical health. Getting enough s

Think Baby Boomers are technophobes? Think again. Post-pandemic healthcare trends indicate that individuals born between 1946 and 1964 are as savvy to and hungry for digital healthcare as younger generations. Here are four ways your healthcare marketing can change to meet their changing needs. Boomers are receptive to telehealth options — up to a point. Widely preferring video and phone appointments to text and email, Boomers respond best to messaging made for them. That means more facetime (v

Consumers have more choices and more information than ever before. And, they know their power—if your organization doesn't meet their needs, they will take their business elsewhere. Fast. Here are three things to remember when planning your marketing strategy for 2022. According to McKinsey & Company, telehealth usage has stabilized at 38 times its pre-pandemic levels. Telehealth is here to stay. Why? Because it's convenient and efficient, and that's exactly what healthcare consumers are lo

The job market is especially competitive right now. There are more open positions than candidates. With frontline medical workers in high demand, hiring within the healthcare industry is only getting tougher. According to recruiting and hiring experts at Glassdoor, on average, it costs $4,000 and takes 24 days to hire a U.S. employee. These numbers can add up fast when you have an abundance of positions to fill. Here are three strategies you can use to drive down costs, speed up timelines, and

What's your number one goal as a healthcare marketer? To attract and retain patients. While some new patients may find your practice organically, most patients (and therefore most of your revenue) will be captured as a result of well-planned marketing campaigns. Healthcare marketing campaigns usually fall into one of two camps. Lead generation (lead gen) campaigns produce new consumers (patients) through new appointments, new site visitors, or more contact info captures. Brand awareness

Whether your goal is to inspire consumers to schedule an appointment, complete a registration, or enroll with your organization, a designated landing page is an important marketing tool. Landing pages create the bridge between consumer interest and consumer action. For example, if a potential patient is researching orthopedic services online, your appointment scheduler landing page can serve as the connector between a web search that leads them to your services and their first visit with one of